The Top 5 Reasons to Implement an On-Demand Model for Your Business

Odesso Team — November 15, 2019

Whether you’re just starting up or you’ve been established and are crushing it, chances are that if you’re reading this and you own a business, you still have plenty of room for growth. Tech companies like Uber and Amazon have revolutionized the way we shop for goods and services and have paved the way for smaller companies. In a world where technology and consumer trends are constantly changing everyday it can be hard to keep up with it all. But one thing is certain-- the on-demand business model isn’t going away any time soon. It isn’t for every business but it has the potential to improve most businesses. Here are our Top 5 reasons that you should implement the on-demand model.

Scalability trend chart graphic

1. Scalability

On-demand platforms enable businesses to be more versatile. Simply implementing an on-demand feature can introduce a business to a whole new segment of customers. On-demand apps can easily be adjusted to accommodate new consumer behavior (and can even be automated to do this).


Time-Cost-Quality Triangle

2. Increase Efficiency

On-demand apps and platforms inherently use workflow solutions. Workflow solutions are designed to streamline processes and automate menial tasks and operations. The digital interactions of on-demand business platforms are much more direct and take out the back-and-forth that often takes place before a transaction is made at brick and mortar establishments.


Smartphone full of apps

3. The decline of Brick and Mortar

Brick and mortar is becoming less and less of a necessity. Terms like “retail apocalypse” are a bit hyperbolic but statistics do show that retail sales are growing at a much slower rate than online sales. Over the past 10 years online sales have been on an upward trajectory while retail sales have slowed and fluctuated greatly. Simply put, consumer behavior has changed; smartphones have revolutionized every industry and people would much rather have a product or service arrive at their door as fast as possible.


Freelancer in cafe

4. The Gig Economy is still growing

In 2016 there were 4.4 million gig workers using new on-demand platforms in the US. The number of gig workers is constantly growing and is projected to grow to 7.7 million workers by 2020 (according to studies conducted by Inuit). As the gig economy grows, more methods of use and technologies arise. Every year the tech industry sees new movers and shakers on the scene. While on-demand possibilities aren’t always apparent for every industry right away, the increasing number of on-demand start-ups reminds us that the gig economy has yet to reach maturity, and the on-demand model can be applied to most businesses in some way or another.


Computer collecting data

5. Data Collection

With on-demand apps it’s now easier than ever to get to know your customers. Yes, of course a face-to-face interaction is a great way to get to know customers and create lasting impressions on an individual level. However on-demand apps can collect and organize stats to let you know your customers at scale. Historically brick and mortar businesses would have to allocate lots of time and resources just to survey and track consumer behavior but now this can all be automated by going on-demand.


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